How to Increase Traffic On The Website To Compete With Big Brands In Google Searches

How to Compete With Big Brands In Google Searches And Increase Traffic On The Website!

How to compete with established or branded players of your niche in Google search results? 

This is the question asked by the majority of people who want to rank in the top 10 on Google's first page. 

The reason for asking this question is - Most of the popular and highly searched queries are already taken by the established and big brands of your niche. 

Reasons why big brand websites are always in Google searches :->

These brands are better than your website in all possible ways such as,

• Big-name
• Trusted recognition
• Faith of loyal audience
• A huge chunk of available resources
• Great content promotion and backlinks creation capability
• The bigger advertising budget for a larger reach
• Ranking presence with highly competitive keywords for top Google searches

Why big brand websites are difficult to compete with? -> 

Unavoidable SEO Flow -

Now when these big brand websites are in the top 5 of Google searches then, 

1. Naturally, they get highly relevant and consistent monthly organic traffic to their web pages through Google search lists.
2. This ultimately leads to quality link building as some of these people links to these pages.
3. It is followed by constant backlinks generation which obviously boosts the ranking position further in Google searches.

This SEO flow is unavoidable and quite difficult to break for newcomers in the niche. 

How do the big brand websites always get backlinks consistently? ->

Suppose we search for the well-known term like ' vegan diet ' in Google search, the top webpage in the search list is from ' healthline.com ' as seen below.

Top Webpage for Google search: ' Vegan Diet '

If we check for the backlinks of this webpage of ' healthline.com ' in Ubbersuggest's  'SEO EXPLORER' tool's 'Backlinks' option as seen in the below image. 

Note: If you want to know how to find the backlinks using Ubersuggest for a specific webpage from the Google search list then check the earlier post written by me - Finding prospects for outreach link building.

Backlinks analysis using Uberrsuggest's SEO explorer tool

As you can see this page continuously gets new backlinks each month. Is it because they promote this webpage regularly?

The answer is no. The generation of new backlinks for such web pages is happening automatically. 

As these web pages rank on the top in Google searches. So they continuously get targeted visitors. This naturally helps for consistent backlink generation. You can see in the above graph that the backlinks trend is mostly upwards and increasing. 

This level of backlinks can not be created manually. If you are in the process of creating backlinks manually then you can not compete with these websites by such an approach.

The obvious question is, 

How can you outrank these big brands and break their SEO flow? ->

The honest answer is, 

It is highly difficult and challenging but not completely impossible. The slim chance is if you are able to -

• Create awesomely better content than theirs with, 

1. strong resources and 
2. reach a larger audience

This is the way by which you can build a substantial amount of backlinks to at least compete with big websites if not outrank them.

Possible solutions to compete with big brands and to rank higher than competitors ->

Effective ways to increase traffic on the website

The obvious question can be asked here : 

How to increase traffic on my website?

The best possible approach to this is, 

• You have to avoid big popular keywords unless you grow to have a large audience base and resources to outrank the top websites in your niche. 
• It is of no use to target such highly competitive keywords as you would not rank for them in top searches. 

You can grow your search traffic using other authentic unconventional different ways like,

1. Look for LSI keywords to co-relate with your content

The obvious question is,

What are these LSI keywords? 

LSI keywords are 'Latent Semantic Indexing' keywords. As per Backlinko,

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. 

Now you have to help Google to understand your content using these LSI keywords. As the LSI keywords are the key phrases associated with your desired keywords. 

The reason for doing this is the continuously changing Google's algorithm.

Google keeps updating its algorithm and Google's Hummingbird algorithm has changed the perspective about SEO.

Suppose you want to publish a post about dating then the corresponding LSI keywords would be,

• free dating sites
• free dating apps
• facebook dating
• tinder dating sites
• hookup sites
• purpose of dating
• online dating
• types of dating
• what does dating mean to a guy
• what is dating a girl

So you have to utilize such keywords that revolve around dating and put them in your post properly to make it more interesting and appealing. 

When Google finds such LSI keywords in the content it correlates to the dating and analyzes that this post is surely about dating. 

This approach ultimately helps to rank your post higher than competitors and grow your search traffic substantially. 

2. Go after untapped yet demanding content ideas

If you target popular and common keyphrases and keywords related to your niche then neither it is not going to help you rank better nor bring traffic. 

So you have to look for untapped keywords in demand which you can connect well to your content. 

This can also help you produce some good and unused but demanding content ideas.

3. Build backlinks manually for these content ideas to rank higher in searches

It is difficult to simply compete with big brands just by manual link building. Still, this would surely help you to rank higher than other competitors which are not big brands. So manual link building is not a waste of time and is worth giving a try.

Also, this would surely give good search traffic with fewer efforts. Also, you have to remember that just waiting ideally will not help to grow the backlinks. You have to build backlinks on your own with great effort.

4. Content promotion of your website using email outreach

When you have written awesome content then it becomes necessary to promote it using email outreach. 

Finding people for outreach via email can be tricky but not difficult. This can also help you simultaneously with link building. 

You have to approach influencer people and others who have shared and responded to your content in the past from your niche.  

Send these people an outreach email that should not be pushy or requesting type. Also do not ask them to share your content. If your content is worth sharing they will definitely share it. 

So these are some simple and possible solutions to increase website traffic and improve search result rankings. This can give you some extra advantage over your non-big brand competitors. 

It can also put you in the position to at least compete with big brands if not outrank them completely in a short duration. Over a longer duration, you can possibly outrank them as well. 

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