How to Find Quality Outreach Prospects for Outreach Link Building !

 Finding Quality Outreach Prospects for Effective Content Marketing & Link Building

No matter how good the content you write, it is of no use if it does not reach the right people. You need to reach out to the people who are interested in the topic on which your content is based. So basically you need an outreach approach to carry the blogger outreach strategy. 

Link Building and Content Marketing Using Blogger Outreach

How to find hundreds of outreach prospects? This question is obviously related to building backlinks and content promotion by blogger outreach. The main objective of our outreach task is link building. 

As for content marketing, it is the consequence of your outreach efforts. 

In short, we are here talking about outreach link building. But what exactly means outreach link building?

Outreach link building is a broad term used for various link-building strategies consisting of contacting different people through proper email.

Now, the important part is,

- Who are the people you should reach out to?

- Who is most likely to link your content or articles?

The most simple way is,

• Category I  - Find the people who have linked to existing content on the same topic 
• Category II - People who have published content and mentioned the same topic 

Practically these people should be your ideal outreach targets to generate links.

The reason is,

• These people are associated with your topic and have a deep interest in the same topic
• They have websites to get back-link from for your article

Now the simple method to find such people are, 

Category I-A]: People that have linked to existing content on the same topic in Google searches

These are the people who have already linked to some other articles on the same topic so there is a possibility of them linking to your article too. But the condition is, 

• You should have a better-written article than those to which they are already linking
• Your article should offer a unique approach that adds value to already existing content

So what is the way to find the people that have linked to the content similar to yours?

a] Google Search for Your Required Content - 

You can start by doing a few searches on Google for the topic you wish to rank for with your content. 

b] Check who is ranking in the top 10 of Google search results - 

You will get the top 10 ranking websites for your topic on the first page of Google itself. 

c] Find who is linking to those top pages -

You can check who or which websites/domains are linking to those top Google searches. In short, you have to do basic backlinks research to find the best outreach links. 

Now there are so many paid and free keyword explorer or back-link checker tools available online that are useful. 

1. One such free yet efficient backlinks checker tool is Ubersuggest which I will be using here. 
2. You can also use Ahrefs backlinks check or keyword explorer which is one of the best-paid tools for this.

Login to Ubersuggest and click on the 'Keyword Overview' from the 'Keyword Analyzer' option on the left sidebar.  

Let's assume that you want to write or have already written an article on the weight loss diet plan for a while. So we will check who ranks at the top in Google search for the keyword 'diet plan for weight loss '.

Type 'diet plan for weight loss' in the search box and select 'Language/Location' from the drop-down box then click the 'SEARCH' button on the same page in Ubersuggest. 

It shows the list of all related keywords ideas of our desired keyword with search difficulty(SD) as seen below. 

Click on the first option in the list which is our keyword 'diet plan for weight loss '.

Keyword Ideas for the Desired Keywords Using Ubersuggest 

Now as seen below, it shows the list of top 10 web pages that rank for the keyword  'diet plan for weight loss ' when you search for it on Google. 

We are using a free version of this tool and for a paid version, you get the top 100 web pages that rank for the same keyword along with their back-links.

The list also shows the number of back-links to those web pages from other websites. These back-links are the perfect outreach targets for our article. 

Google Search Results With Backlinks for Desired Keywords  Using Ubersuggest

You can see in the above image in the 'Links' column that how many domains/websites are linking to each of these top 10 web pages for the keywords you want to rank for with your article.

In the above list, we click on the ' 839 ' links of the first option that is a web page from ' healthline.com ' having a URL as ' healthline.com/nutrition/best-diet-plans '.

It shows a list of all back-links from different domains to this URL of ' healthline.com '.

Back-links List for Top Web-page of Google Search Results Using Ubersuggest 

As seen in the above image, we get the list of top 100 back-links as per domain authority( DA) in the free version. 

The rest of the 739 back-links are available with the paid version. For our initial outreach targets, this is the sufficient quantity.

You can also check do-follow and no-follow links separately by clicking on the 'FOLLOW' and 'NO FOLLOW' options seen above the list. 

When I click the 'FOLLOW' option in the above list, I get a filtered list with only do-follow links pointing to the same web page' healthline.com/nutrition/best-diet-plans '.

Do-Follow Back-links List for Top Web-page of Google Search Results Using Ubersuggest

In the above list of 29 do-follow back-links, we get the source page URL of those giving a back-link to our target page' healthline.com/nutrition/best-diet-plans '.  

The list also shows the anchor text of this link. 

When we look at this list carefully, we try to filter links that make more sense related to our original keyword 'diet plan for weight loss '. 

You can also take the help of anchor text and the page title of the link visible in this list.

The second link in this list is quite appropriate considering our needs. This link is the perfect outreach target to approach. This way you can separate outreach prospects to approach from the huge list of links. 

So after reviewing this list of 29 links, you can easily get 10 to 15 such outreach prospects to contact for back-links to your own article. Also, this manual outreach link building would help you to accomplish your goal effectively. 

You have to understand that these are only the backlinks of the first web page of our top 10 web pages for keywords  'diet plan for weight loss ' from Google search results. You can also get more back-links from the list of the related keywords I showed earlier.

After reviewing links of all those top 10 web pages, you will easily get at least 100 awesome outreach targets to make the contact and pitch your own article.  

Now the question that comes to our mind is -> is it possible to convince these people to link to your post when they are already linking to your competitors?

Before finding an answer to this, let us first see -

Category I-B]: People that have linked to similar content on the  topic as per content ideas suggestion

Now we will see another interesting way to find articles on a similar topic that have so many backlinks useful to you for great outreach opportunities. 

Just click the 'Keyword Ideas ' option from the ' Keyword Analyzer ' link on the left sidebar. Then type  'diet plan for weight loss '  in the search box and select 'Language/Location' from the drop-down box then click the 'SEARCH' button. 

Content Ideas With Backlinks for Desired Keywords Using Ubersuggest 

As you can see in the above list, we get the top 10 web pages with back-links suggested by Ubersuggest. These are the content ideas for the topic/ keywords  'diet plan for weight loss '. 

You get these 10 web pages for the free version and for the paid version thousands of such content ideas with web pages are available.

The interesting thing here is that we did not see any of these websites earlier when we browsed for top 10 google search results for  'diet plan for weight loss '. So this 'Content Ideas' from Ubersuggest is the perfect source of unique outreach opportunities. 

When you click the 'LINKS' option from any of the page URLs, you get the whole list of links from different websites to that particular domain. 

You can also check periodically like after every 1 or 2 weeks if any of these pages got any new backlinks. 

If you review and do some research on those backlinks of the top 10 web pages, you would get a whole bunch of great outreach opportunities.  

Out of these so many back-links, it is quite possible that some of those could link to your article if you approach them properly.

Category II: People that have published content mentioning your topic

Let's again go back to where we began this. When we looked for the top 10 Google search results for  'diet plan for weight loss ' in Ubersuggest. We got 839 backlinks pointing to 1st web page in the search results which is ' healthline.com/nutrition/best-diet-plans '. 

When clicked on those 839 links, we got the page title and URL of 100 links linking to ' healthline.com/nutrition/best-diet-plans ' in the free version.

After reviewing some of those links deeply, we find that a few of them are just referencing this article ' healthline.com/nutrition/best-diet-plans ' as a part of a good diet plan. These websites are neither mentioning any specialties of this article by ' healthline.com ' nor write specifically about diet plans.

For example, in the earlier image above if you click the 6th website from the list of do-follow backlinks to ' healthline.com/nutrition/best-diet-plans ' titled as ' chartattack.com/weight-loss/ '.

This web page has an article about the importance and guide to weight loss where it just mentions our ' healthline.com ' article about diet plans by ' dieting ' anchor text. You can see these details in the below image.

Backlinks Research  to Find Perfect Outreach Prospects for Backlink Building using Ubersuggest

This article is not about weight loss diet plans, it has only mentioned dieting and given a backlink to ' healthline.com/nutrition/best-diet-plans '.

This indicates that people can also link to your article on the same topic if it is equally good.

Now, it is quite possible that many people must have written an article on your topic  'diet plan for weight loss ' but they have not linked to any top 10 pages from Google searches. 

We can get such web pages from the 'Content Ideas ' option in Ubersuggest. We have already done that which you can check here-> Content Ideas for our keyword.

You will find many web pages here that get good traffic per month but have not linked to our top 10 Google searches of the same topic. 

Assuming that no one from these people has ever linked to any of your articles in the past. So you have to contact properly to such people to pursue them to link to your article on the same topic using an outreach email. 

But how to do this?

You can read my earlier article about - Outreach Emails Strategies for Effective Content Marketing which will be helpful to make an effective approach.  

You always have to remember that you have to write awesome and effective outreach emails to approach these outreach prospects.

It is also important to note that,

• Reach out to the people who have linked to articles on your topic recently. As people are not excited about the articles to which they have linked a long time back.
• If you approach the people about the article they linked recently on your topic, their chances of them responding back are more.

So this is the way to find people that have published content mentioning your topic.

We have seen both categories to find quality targets and outreach links to approach for link building. We have also seen how to find and where to find such people. 

You could try this for your own keywords and topic and check how it can work for you. 

You can also check other important posts written by me such as,

• How to increase organic traffic using 7 effective steps!
• Keyword difficulty factors co-related to Google ranking

For more such articles are available at - Digital Marketing 

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TAGS: blogger outreach strategy | Outreach link building | Blogger outreach | Best outreach links | Manual outreach link building | Link outreach | Outreach links | Outreach