Backlinks Building Using Guest Blogging For SEO in 2022

 How to Generate Backlinks by Guest Blogging 

Link Building Using Guest Blogging 

How to create links by guest blogging? 

This is the most common question associated with guest blogging and link building. 

The first thing to remember here is ' the fundamental rule of content marketing ': the quality of your content is the most important thing and it always comes first. 

The smartest strategies and tactics can not save the weak content but the top quality content can give you amazing results with minimal effort.

If you want to know more about backlinks and strategies for link building then,

you can check my earlier written article titled,

- Effective Link Building Strategies For SEO 

The most basic challenges that we face in guest blogging are - 

• How to always get a sufficient quantity of blogs to guest post for?
• How to produce quality guest articles in a short duration?

Finding a sufficient quantity of topics for guest blogging posts 

If we look for suggestions or tips for guest blogging, the majority of them tell us to utilize the advanced Google search to find blogs that allow guest posts. 

Suppose you want to write a guest post on 'weight loss tips' then they indicate to search with queries like

• weight loss tips "guest post"
• weight loss tips "guest article"
• weight loss tips "write for us"
• weight loss tips inurl: submit

Guest blogging topics search flow

Generally, we go with the following stages

1. Running different variations of our search query in Google
2. Analyzing and enhancing various search results
3. Saving the search results into a spreadsheet
4. Removing repetitive or similar results
5. Pulling required SEO metrics

The problem is that all of this appears quite troublesome to follow. 

Suppose we search for different keywords related to our topic in Google's search window. We get a huge list of pages suggesting blogs to guest post for. But how do we know if these pages permit guest posts?

We surely do not know that all of these blogs allow guest posts. Some of them might take guest posts and some might not be.

• If the web page of the suggested blog does not have a 'Write for Us' page or any other option of accepting guest posts then we could email them and ask regarding this.

Some of the bigger brand websites might not be having a 'Write for Us' page and they might not prefer to advertise the opportunity which does not mean that they disallow guest posts.

In fact, they might be publishing guest posts regularly. Here we have to remember the fundamental content marketing rule mentioned earlier,

• The quality of your content is the most important thing. 
• For this, you should have an exciting idea and the writing capability of the article needs to be of exceptional quality. 
• This could help you to get acceptance from blogs that normally do not allow guest posting.

The fact is that most of the people who try for guest articles are not ready to spend more than 30 minutes writing articles of well-readable quality to generate backlinks.

So if your article is not of top quality then the bloggers where you wish to guest post might not accept your article without giving a response or might reply back saying that they don't allow guest articles on their webpage.

But even if you write a top-quality article and yet face rejection for a guest post still it was never a bad idea to ask and search for new opportunities. 

Sometimes you could get some positive response through such attempts. 

1. Side benefits of posting blog comments 

If you really wish to publish a guest article on the webpage of the popular blog in your niche then, 

• First, seek the attention of the blog owner by smart insightful comments or information. Gradually you can ask or offer to write a guest post for the blog page.

Now we know that the quality of the blog page is important for which you wish to write the guest post. 

We know that domain rating(DR) is an indication of page quality. It is clear that we wish to write for high DR web pages. 

But should you publish your articles on lower DR web pages? if it is yes then why?

2. Reasons to publish articles for low DR blogs

We know that if you write articles for low DR blogs, the backlinks which we could get might be of little value. So why write for low DR blogs in the first place?

If you look at this from Google's technical point of view then you are not getting a backlink from a specific domain but you are getting a backlink from a specific page.

Technically from Google's point of view, you are not getting a backlink from a domain but you are getting a backlink from a specific page. This is the logic behind the formula by which the page ranking of Google works.

This clearly suggests that a popular website can have many weak pages and a not-so-popular and newbie website could have some strong pages having good page authority (PA).

Such pages can make these websites grow into popular ones over time. So this indicates that you should not miss an opportunity to write guest articles for such blog websites even if they currently have low DR.

The obvious question is, what is the feasibility of these blog sites to stay around even after three years?

3. Guest posting for the best blogs in your niche

If you think that those blog sites would stay even after going through lots of ups and downs then you can go ahead and write for them. 

Otherwise, you can skip such ones and look for better options to write for. This will largely save your time and effort to write for the blog site which nobody reads.

• The goal should be to write and publish guest articles for the best blogs in your niche. 

If you have been rejected after asking for guest posting to such blogs then you have to work your way by writing for low DR blogs. This will help you to build skills and improve the quality of published articles

It might help to get attention from big blogs and it can give you the opportunity to write for them.

Now the important part is - How to create such a guest post in a short duration?

4. Creating Maximum posts for guest blogging

You have to generate at least 18 to 20 article ideas that would be unique. But can we go beyond 10 such ideas? It is really difficult to even think of 10 unique ideas. This could be solved by, 

a] Disintegrating or fragmenting technique

• It is always desirable to create in-depth articles on your particular topic. 
• Your article should cover a broader and detailed view of the topic than your competitors. 
• Suppose you have written a lengthy article but what if you divide this descriptive article into a collection of a few smaller articles. This way you can generate several articles on sub-topics from your main niche topic.

You can observe such a technique of article writing in different quality blog websites.

Suppose an author writes 5 different chapters of a broad article topic of his choice.

But if we decide to write the article on the same topic then instead of writing a lengthy article on the topic, we can divide the same article and could write several smaller unique articles out of the longer one covering the same niche area.

• These smaller articles should be compact and should avoid unnecessary details. 
• You should create a dedicated in-depth article for each of these subtopics. 
• So basically you have to create a single in-depth lengthy article targeting a general or broad topic. 
• Then you have to break this article into smaller fragments of articles and submit these sub-articles as guest articles to different blog sites.  

This approach would surely increase topics for guest blogging. 

These guest articles will link back to the original in-depth article on your blog site. 

In this way, they will provide you with different backlinks and will also help your blog article to rank higher in Google. 

Also, this process would help to create such sub-articles in less time because already you would be having a well-organized detailed original article. So you can try this out by revisiting your older articles to find any such opportunity.

b] Perspective technique

Let's say that you have used the 'Disintegrating or Fragmenting technique' to create a detailed article about 'Link Building'. 

Now you have used small segments of this lengthy article to create a guest article on 'Link Building Trends'. 

Does it mean that you can not write another guest article on the same topic? 

The good news is that we can write another article on the same topic but with different perspectives like 'Link Building Trends in E-commerce or 'Link Building Trends in Health Industry' something like this. 

This can be a little tricky but you could understand that how we have to utilize this perspective angle in our topic.

You can use this method with any unique guest article idea in your desired niche. It is quite easily possible to create some nice alterations by changing the perspective of the original topic slightly. 

By using these two techniques(fragmenting technique & perspective technique), you can easily come up with at least 15 to 20 guest articles.

So these two are the more reliable ways of generating unique guest articles.

But you should not be limited to only these two and could Google to find more such ideas for generating more unique articles for guest blogging. This will help you to create more backlinks to your original content.

Other available resources : 

• Keyword Difficulty Factors Co-related to Google Ranking
• 7 Steps to increase organic traffic
• How to rank on first page of Google!

More such articles are available at - Digital Marketing 

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